Ladies!

Are you wondering how to create a searchable podcast title so that your show can get found? Wondering how to batch content and stay ahead of the game in your show? Today we dive into just that.

If you are a podcaster, this training is for you. Learn how to optimize your show, be more efficient, and effective so you can grow faster by doing LESS.

I pray this blesses you!

FULL EPISODE TRANSCRIPTION:

(00:07)
Oh, my gosh, this is so crazy. Lady, friends. We have officially passed 100,000 downloads together on this podcast. I mean, my heart is exploding. I am beyond belief that this has grown into something that we can learn from and we can grow together. And God has blessed this show by bringing me each and every one of you. And I’m just sitting here in immense gratitude. Thank you for being part of this sisterhood with me, for being one of my Lolas. I love you so much. Okay girl, I will meet you inside this 10 by 10. Get ready. These are gold.

(03:32)
Hey guys, in this 10 by 10, I’ve got my girl, my friend, Kristin on the show with us. She’s a Texas girl raising three babies as in a 12 year old, a 10 and an eight year old with a hunky, high school, sweetheart. She’s obsessed with Jesus, dessert, margaritas, foam soap and trips to the lake. Like we’re basically best friends. She’s a former fitness coach turned entrepreneur on a mission to help women find confidence in Christ so they can build the joyful life and thriving businesses they were created for. I’m obsessed with that. You guys can go find her at Pink Clay Social and her website is pinkclaysocial.com.

(04:08)
Hey Kristin. Hi. I’m so excited to be here. So my first question is about my podcast show name. I’m taking Podcast Pro University and my company name is Pink Clay. Pink because we’re ladies and clay because we are the clay to God, our potter. So I initially wanted the name to be the Pink Clay Show because that embodies everything we’re about, ladies finding confidence in Christ so we boldly step into who God created us to be. But in taking your course, I know that nobody is searching pink and no one’s searching clay and it could be confusing as to what my show is about.

(04:48)
So I wanted to see if I should still go with that because it’s creative and intriguing or if I should get a more searchable name. That’s such a great question. One super quick follow up. Do you already have a large following of Pink Clay Social? No, we were just getting started. Okay. So in that case I would actually not name your show Pink Clay Social. That can be the overarching brand, you know, like mine, Stefanie Gass, but my show is called the Mompreneur Mastermind Show because I believe that the podcast will become your funnel for leads for the women that need to be changed for these women that you want to impact.

(05:28)
So if you can figure out a searchable title that embodies the words that she’s going to be searching for in that little iTune search bar, it’s going to bring you more listeners. Now you can, however, right there in the very first sentence of your podcast description, say, Hey girl, from the creators of Pink Clay Social or Pink Clay Social brings you, you know, whatever, like women rise through Christ and like whatever that title is going to be for you. Does that make sense? Yes.

(06:03)
That’s another thing I was thinking if I do name it like Forward in Faith or Faith Filled Mom Boss Show, you know, something like that. Would I say in every episode, Hey, this is Kristin from Pink Clay. And you know, welcome to this episode. Like would I still incorporate Pink Clay with it or just keep it, you know, in the description, basically? I think it depends on if Pink Clay Social is like, that is non-negotiable for you. That is the brand period. End of story. Like, and that’s everything. You absolutely keep that as part of the branding, you can always sponsor your shows.

(06:41)
Hey, this show’s sponsored by Pink Clay Social, a movement to inspire Christ field women and blah, blah, blah, blah, blah. But if it’s not everything to you, then if you don’t have a following or an audience yet change it, but that’s up to you. Okay. Does that mean something to you and that’s the thing, that’s the core denominator of the brand then? Yeah. Rock with that sister, you know, does that make sense? Yes. All right. Well thank you.

(07:09)
So my second question is because I want the podcast to just be for the everyday woman, just to help her stay Christ centered and covering topics from confidence, stress, worrying, overcoming fear, organization, marriage, like all those things. But I do want to talk about business and I don’t want it to just be like out of the blue and surprise my listeners though. So how do you incorporate, you know, these personal topics, but also some business topic? Should I just not do the business? Or is there, you know, a pattern that I should have to incorporate that so that it would make sense?

(07:48)
Is your listener a business woman, every listener, 90% of your listeners? I would hope that 90%. Yes. Cause I do offer some business coaching. But I really want the message and the mission of my podcast just to be inspiring every woman to live Christ centered, but then have this offer for those that do want to pursue their own business. Okay. So I think you’re cool. Like talk about whatever you want that has a core common denominator and I’m gonna challenge you. Christ centered is really, really big. Okay. So yes, she’s Christ centered, but what else is she, you know, is there something else you can make her more niche?

(08:31)
Is she specifically a mom that runs a business, or Is she a wife and a mom that runs a business? Is she a wife and mom that runs a business who’s 34 who makes blank amount of income per year, who is obsessed with blank, blank, blank? So you’re like chipping away, but what else? But what else to find one core human that you want to touch and inspire instead of every woman? And the beauty of that is once you’ve identified who she is like at the root of her soul, you can then say that woman, when I’m looking at her, what are the things she needs the most?

(09:09)
You’re gonna find three or four core categories. And I know we had before the show talked about you had kind of identified your categories, try to find three that are kind of the specific category. So you may potentially say motherhood, if it was that woman. In my example, just for a visual motherhood, faith and spirituality, and a Christ centered business, like there’s three things that make this woman, her best self and the core denominator of those three things that you’re gonna teach is how to find Christ through it, how to find Christ in motherhood and these stories of how Christ works through you as a mom or through you to parent more patiently.

(09:52)
Is that kind of making sense? Does that help you niche down a bit? And yes. Business is still cool. Yes. I feel like, I know I don’t need permission, but I feel like that gave me the permission. Like yes it is. Okay. Because that fully fits my Kelly to your Lola. Yay. And so yes. Thank you so much. Last question, if we have time. We got four minutes girl. We’re doing good. Woohoo.

(10:21)
So how far in advance do you usually batch and plan your episodes, because I attempted YouTube. I know you did also. Yeah. And I would find myself some weeks feeling so like, Woohoo, I’m on top of this, I’ve got this video prepared, I’ve got everything ready. And then other weeks I’d be like, oh my, the day before, like I need to film and I don’t want be that way with my podcast. I want to be very intentional in my planning.

(10:49)
So how do you usually plan and batch episodes so that you are prepared for your release? Okay. I’m sad to say, I still sit in that space sometimes that you sat in where I’m like, there are moments where I’m like, yes, like I’m batched through all of December. And then there’s other moments where I’m like, oh crap, I don’t have an episode for tomorrow. But my goal is is to always have three to four episodes in my pocket. That’s the goal. Okay. Now life isn’t perfect. We are moms. We have, you know, poop that comes up literally sometimes. But for me, and they don’t have to be in order, here’s another hack for you guys that are podcasting, YouTubing, et cetera.

(11:36)
I’ll record something, but I don’t put a number to it yet because sometimes I get struck with inspiration and I want an on the fly episode. The biggest mistake I made in the beginning was I batched episodes in order, said the number on the air everything’s perfectly done. And it was batched out for six weeks. And then I got inspiration. I’m like crud and that’s where bonus episodes were born. Dang it. And I had to start plugging ’em in unplanned. And so now I leave space. I don’t put in the number, especially in my batched stuff so that you have more freedom to just on the fly say what’s on your heart. That’s going to happen to you guys. I have four to five in my pocket that are edited, that way I go, Ooh, this really flows with December.

(12:24)
I wanna plug in this coaching call with blah, blah, blah, because we talked about planning for her year. Perfect timing. I already edited it. I can record a 30 second intro saying welcome to episode, you know, 121 we’re gonna talk about blah, blah, blah, blah. That’s my secret. I hope that’s helpful. And takes the pressure off of you. Does that help? That is super helpful. Not only so that I know you can have these kind of set aside, but also to not say the episode number and just gives you that peace knowing, Hey, I don’t have to be perfectly planned and have everything ready.

(13:01)
I guess that’s what I was trying to do so it’s good to know you still have those moments where you’re like, we’re gonna put all this together and the key is just to still get it done and be consistent. Yeah, and I see you had a follow up there in question three where you said is your podcast blog, Pinterest image, email promo all created ahead of time to go out that day? We have time, so I’m gonna address that question. I since have this outsourced to my VA, but if you guys do not it’s okay. Just make a quick Canva graphic, plug it into a Pinterest image template on Canva. All of that is free.

(13:42)
I write a blurb that’s one paragraph that goes with the episode that I’m gonna plug into my Podbean, which is the host. Also share it to my email list along with the episode, that little blurb goes on Facebook, the little blurb goes on IG, right? So one little paragraph that goes with it. Everything’s ready by the night before to go to my VA or you guys do that yourself, schedule that out. If I get inspired to write a big old, long spiel about it, I will. So don’t make it more work than it has to be. I hope you loved that quick 10 by 10 and that you took away some value to help you in your own life and business. Sending you off with love and light. I will see you again tomorrow. XO XO, Stef.