Hey love!

I’m so excited to bring you the PROFITABLE PODCAST SERIES! In this 5 day exclusive series you will learn 5 specific, actionable steps you can take to SCALE your show. These are strategies I teach inside of Podcast to Profit Mastermind, and now I’m handing them to you, completely free.

We will be going over how to use titles that CONVERT using my formula, how to optimize your podcast workflow to save time, the number 1 way to scale your show past 100,000 downloads, 3 ways to monetize your podcast, and how to pitch your stuff inside your podcast!

It is full of juicy training for you. Be sure to take a screenshot and share it on IG for a chance to win a Starbucks coffee on me! Tag me @stefaniegass

Are you ready for your podcast to rank on the charts? Want to create an offer that your listeners can’t resist? Ready to use SEO, visibility, and Pinterest to grow your show the easy way?

Join me in Podcast to Profit. A live, 90-day intensive group coaching mastermind.

Partner tactical training, accountability and a group of faith-fueled, go-getter entrepreneurs on a mission and what do you get?

Massive results. Traction. Momentum… and Profit.

If you’re ready to have my eyes all over your Podcast content, and offers on a weekly basis, this is the Program for you!

Win Free Coffee Weekly! Share today’s episode & tag me at @StefanieGass

FULL EPISODE TRANSCRIPTION:

(00:00):

Hey friends! Welcome to the five-day Podcast to Profit Series, where we’re going to be digging deep into how to create a scalable show, how to take your podcast next level, and I’m giving it away. I’m giving away five incredible juicy top secrets for getting your podcast to start to actually profit. Who’s pumped for this series.

(00:25):

I know I’m super excited to bring this to you today. We’re digging into day one of the Podcast to Profit Series, and we’re going to be going through podcast titles that convert for the first time ever. I am going to reveal to you guys, my formula for creating sticky titles that are going to help you get found and seen. I know you’re gonna absolutely love today’s episode.

(01:51):

Okay. Friends. So when we think about podcast titles, to understand that it’s more than just slapping some words up about the content inside of that episode, a podcast title is truly the, if you were to think of a book, right, it’s the title to your book, it’s the title to your magazine?

(02:11):

That’s the title to your thing. So each episode has this beautiful real estate for you to capitalize on the search engines on the apple podcast app and to get you found. So when you head to your podcast title, what you’re going to really want to start to consider is how can I make this jucier?

(02:33):

How can I make this title really connect with people in a deeper way? How can I get this podcast title to be highly clickable and demanded, and also really hyper-focused on what people want neat and are desiring to hear from you.

(02:51):

So that’s why I’m going to walk you guys today through the T. S. A K. formula. And no, that’s not easy, easy to say to sack, but it is easy to remember T. S. A. K. These are going to be your four main components of a super amazing title.

(03:11):

That’s going to help you get seen and found. After my Podcast to Profit students, plug this formula in, and then we do a lot deeper work on titling, where we really go through and we find the perfect I’ll go through each of these in a moment.

(03:27):

But what each of these mean for them based on their demographic and their niche guys, my audience goes up, I’m talking, or my students, their audiences, and their conversions on their podcast titles. They go up between 20 and 80% growth in 30 days or less simply by doing one thing, creating titles that kill it.

(03:50):

Okay. So let’s start with T. T is for triggering. How can you make your episodes super triggering? How can you make podcast titles that are going to make people want to click? Okay. If you have a podcast that’s all about, let’s see, homeschooling your kiddos.

(04:08):

Let’s say that you are a faith led mama, and you’re homeschooling your kids and your, your podcast is about, should you homeschool or should you not? You don’t want to title that episode. Should you homeschool? Boring. Okay.

(04:21):

You have to think of something that’s much more triggering, like, oh, let’s see, like pull, you’re pulling your kids out of school to homeschool question mark. And then we can go into some more examples, but like, we have to make it triggering. We have to be controversial if at all possible. So that’s what teas dance for it’s. How can you make your title triggering or more juicy?

(04:41):

The next one is S so what S means is it’s a solution. So what is inside of this episode? That promises something. So when we’re looking at that example, I just gave you, we could say something like let’s see this secret to successful homeschooling, right?

(04:59):

So now we’ve promised something we it’s triggering because we’ve promised that they’re going to get the secret. The solution is you’re going to offer them one thing. That’s going to create what successful homeschooling. Okay. So you can, all, you can stack, you’re stacking these things on top of each other in no particular order.

(05:15):

So you have triggering, then you have the solution in there. Next one is A, the action. What do we want them to walk away with? Or what’s going to be inside. That’s going to provide them what they want. Right? What do they want? We have to give that to them inside of the title.

(05:31):

And then the last one is keywords K is for keywords. Let me give you a couple of examples here. We have triggering solutions, the action and keywords. So when we think of keywords for this specific woman, we’re going to think of homeschool. We’re going to think of homeschooling your children.

(05:49):

We’re going to think of homeschool hacks. Getting started with homeschool. A keyword is something that someone else is going to type in to Google or apple podcasts in order to search for something specific to solve a problem that they are having.

(06:05):

So if we were to think of some examples here of juicy titles that could hit all of our four buckets, it could be something like three secrets to successful homeschooling for elementary aged children or something. So now we have, you know, some keywords elementary age children, homeschooling, we have it’s triggering because we said three secrets to it’s solution-based because we promised three solutions.

(06:33):

So you can also overlap, right? The triggering aspect and the solution-based aspect in six sample go together, and then we have an action, which is we are going to help you have successful homeschooling. It also has an outcome right there, embedded in the title. Okay.

(06:50):

So let’s do another example. Let’s take let me pull up my podcast and I’ll give you guys an example. So we had episode three or three website, 1 0 1 from scrappy and free to 5k websites. What you need to know as a kingdom entrepreneur. So guys website 1 0 1 is the solution that I’ve promised you from scrappy and free is the, is the triggering.

(07:16):

And also that can also kind of be, well, I think that for me, that’s the most triggering thing in this title, because Hey, like, no matter where you’re starting, I’ve got you, I’ve got website one-on-one for you.

(07:26):

So scrappy and free would be the triggering part. The action is what you need to know. And then the keywords I have website 1 0 1. I have kingdom entrepreneur in here. I have websites in here. So there are different keywords embedded in here. Okay. Let’s look at another example, episode 298, How I made 4k and affiliate revenue last month, four steps to see if I can see this whole title ramping up your affiliate income. Okay.

(07:56):

How I made 4k. That’s definitely the triggering part of this title, right? Because it’s soup people like, oh, I want to do that. That sounds good, girl. I’m in. So that’s the trigger solution is that I said four steps to ramping up your own affiliate income. So there’s this, there’s this solution that I’m promising you, the action that I’m promising you is that you can to, cause I said four steps to ramping up your own.

(08:19):

And then the keywords I have in here, I have affiliate revenue and I have affiliate income. And those are the two keywords that I have in here. So guys take this with a grain of salt. Every title doesn’t have to have all four components, but a stellar title does have the T. S. A. and K.

(08:37):

Now, if you have three of them, great, at least one of those keywords in there, if you can populate it with two keywords, great. Like I tell my Podcast to Profit girls. There is not a title that is too long. I would rather see you have amazing juicy titles than short punchy titles, because want you to optimize that search result?

(08:57):

I want you to be the one that floods the result every time, someone types in one of your keywords or something that has to do with your niche.

(09:07):

Cool. So that today was tip number one, all about scaling your profit. When you have a podcast, really making your podcast shine so that it can be found scalable and successful. And if you want to dig deeper into this tomorrow, we are going super deep into scaling your podcast and creating more profit by doing tomorrow’s topic, which is three simple steps to optimize your podcast workflow.

(09:40):

Okay? So we’re going to be going into how to really get organized, how to have a podcast workflows that you don’t even have to think about it. These are my hacks, my specific workflow to making sure that my podcast is simple, easy, efficient, quick, flawless, and fun. And I’ll be sharing those three tips with you tomorrow. So be sure that you are back here on Stefanie Gass Show tomorrow, Tuesday, as we dig into the three simple workflow hacks to optimize your podcast, we’ll meet you back here real soon.